Innovative data-driven real estate valuation
Matrixian Group uses data and Artificial Intelligence (AI) to efficiently and reliably value homes through fully automated processes. Additionally, they specialize in generating ‘digital twins’ of properties and identifying sustainability and investment possibilities in real estate. Having valued over 1 million homes in the Netherlands underscores Matrixian Group’s influence and accomplishments within the housing sector.
Lars van ‘t Hoenderdaal, Managing Partner at Pride Capital Partners, comments: “Matrixian Group is shifting from being a Location Intelligence provider to a data and AI solutions provider to the real estate sector and its partners. This shift has challenged the organization in rethinking and optimizing its business model and sales market. Pride Capital Partners looks forward to continuing supporting the management of Matrixian Group in their journey.”
In the first week of September, Matrixian Group will introduce the Homematrix Desktop Valuation, a new appraisal service specially designed for consumers. With this service, Matrixian Group makes its Data and AI services accessible to a broader audience. This service empowers anyone to receive a fully automated appraisal report within 4 hours, significantly saving time and costs as no physical appraisal is required. Matrixian’s data-first philosophy ensures the quality of underlying data: every month, all buildings in the Netherlands and Europe are updated with the most recent and verified information, while strict standards for privacy and compliance are maintained.
Luke Liplijn, Founder and CEO of Matrixian Group, says: “Within seconds, we can connect buyers, sellers, and mortgage lenders with the right data, enabling fully digital transactions. This matches exactly what the market is demanding now. Our information services, powered by generative AI, meet this need in the new AI era.”
International growth and strategic positioning
Matrixian Group is dedicated to expanding its services internationally. They previously opened an office in Dubai, which serves as a hub to the Middle East, and have now also established a presence in London. This is a strategic first step and enables them to expand their services to the United Kingdom and a broader range of European clients. “With the opening of our offices in Dubai and London, we can offer more value to customers and partners in the UAE and Europe, which we consider emerging markets,” says Liplijn.
To achieve their growth ambitions, Matrixian Group has formed a new directorial team, equipped with the right expertise and experience. Additionally, the organization has spun off the hyperlocal news website Drimble, enabling them to strictly focus its core activities: data and AI services for the real estate sector and its partners. With the added support from Pride Capital Partners, Matrixian Group is confident it will realize its ambitious growth plans.
Liplijn underscores: “The name of our investor, Pride Capital Partners, is well honored. Over the past year, we have come to know them as valued partners in business. This support gives us the impetus to realize our growth plans and expand our services internationally.”
About Pride Capital Partners
Pride Capital Partners invests into growing companies in Software and IT services. By combining private debt and equity, Pride Capital Partners enables entrepreneurs to realize growth ambitions with a flexible capital solution. Typical scenarios include growth, acquisitions, and management buyout transactions. The focus is on companies in the Benelux, DACH region and Nordics. Pride Capital Partners has offices in Amsterdam, Cologne, Frankfurt and per 2023 also in Copenhagen.
Pride Capital Partners’ resources have been made available by shareholders, institutional investors, wealthy individuals, family offices and (former)entrepreneurs. The current portfolio includes Benelux companies Blue Field Agency, Spotzer Digital, Fivespark, Fairbanks, Netaxis, ScanmarQED, Archipel, Matrixian and Dileoz, as well as DACH companies Wagawin, GBC Gruppe, Architrave, Kendox, moveXM, eKomi, Talentsconnect and Link11.